There, Hectre is developing new Arc sensors that capture internal defects, starch content and firmness via hyperspectral imaging, or by hitting a piece of fruit with light at different wavelengths (many beyond what the human eye can perceive), then measuring what’s reflected back.
Hectre is covering 60% of the cost of the lab and its three-year research project, founder and chief executive Matty Blomfield (Ngāti Kahungunu, Ngāti Hine) says. The other 40% is funded by the Government through the Ministry for Primary Industries’ Primary Sector Growth Fund.
In February, Arc raised $12m in a Series A venture capital round led by Lance Wiggs’ Punakaiki Fund, which now holds a 13% stake.
Hectre’s current system is used by packhouses in 22 countries, scanning billions of pieces of fruit each year, with accuracy approaching 99% from samples some 200 times larger than manual methods allow, Blomfield says.
Customers include Borton Fruit in Washington state in the US (also a 9% shareholder in Hectre), Spain’s Verfrut and Italy’s VOG.
Blomfield says cherry producers in Chile have also emerged as a major market.
His start-up’s point of difference for its current tech is that it scans fruit before it enters a packhouse. Its pending internal quality scanning will be automated and en masse, whereas packhouses today typically measure small samples manually.
“It could be 10 pieces of fruit for a 150,000 batch,” Blomfield says.
Hectre, which earlier won an Agtech Breakthrough Award for its work with Hawke’s Bay-based Rockit Global, is working with various top-tier local apple producers as it trials Arc upgrades, Blomfield says.
The firm has always used AI machine learning and algorithms for its scanners’ operation.
Now, it’s using artificial intelligence to create its products, too.
“We’ve now got 10 times as many features as in January with the same size team,” Blomfield says.
“That is due to AI.”
The new lab programme targets a proof-of-concept algorithm with at least 80% detection accuracy by June 2027, and a packhouse prototype validated under commercial conditions by June 2028.
The firm hasn’t released any financials, but Blomfield says his aim is to hit $100m in revenue and a $1 billion valuation within five years.
Arc is one half of his master plan. The other is what the founder calls a “Bloomberg terminal for fruit selling”; an online platform trading AI data from his company’s systems, which will “move the balance of power back to fruit producers”. For now, details are under wraps.
Hectre won two categories at the 2026 Hi-Tech Awards, taking Most Innovative Hi-Tech Agritech Solution, sponsored by New Zealand Trade and Enterprise, and Hi-Tech Kamupene Māori o te Tau, Māori Company of the Year. The company was a finalist in three categories.
Chris Keall is an Auckland-based member of the Herald’s business team. He joined the Herald in 2018 and is the technology editor and a senior business writer.
