It did not provide overall figures for subscriber viewing hours in the quarter, but noted that in India the metric increased 24% compared to the same period last year.

In July, Netflix said subscribers spent 97 billion hours watching content in the first half of the year, a 2% increase over the first half of 2025.

It stopped reporting subscriber numbers in the first half of 2025.

Earlier this month, Netflix co-CEO Ted Sarandos acknowledged the streaming giant’s growth fell below expectations, adding that live shows could provide a boost.

“Overall, we’re not growing as fast as I want us to,” Sarandos said during the annual Bloomberg Screentime conference in Los Angeles on October 1.

The company will reportedly cut about 6% of its workforce, or 1000 jobs, according to media reports.

– AFP