Roxy Jacenko’s 12-year-old slammed for ‘rubbish’ influencer content

December 10, 2023
2:42 am

Roxy Jacenko’s daughter is only 12, but she’s all over the brand partnership game.

In her short influencer career, Pixie Curtis has partnered with Naked Sundays sunscreen and Mermade Hair, so you’d think her followers would be used to the occasional Instagram ad masquerading as normal content.

Not so with the latest promotion, which left the tween roasted by followers online.

“Hey guys, I just want to introduce you to the Sante by Enjo cleansing pads,” she started the video.

“They are actually amazing and I’ve been using them for so long right now.”

Hyperbole was Pixie’s first error: how long could a 12-year-old possibly have been using make-up removal pads?

Surely not the lifetime she’s implying with her off-the-cuff script.

“They literally help me so well with cleansing my face and just removing any sort of make-up,” she said, rubbing the dampened pad on her face.

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Followers roast Pixie Curtis for influencer content

The comments were savage.

“Go be a child. Leave this rubbish to mummy,” wrote one person.

“Hey guys… blablabla blablablabla… Literally… blablablabla!! Can’t understand her at all!” said another.

“What’s she washing off? Baby freckles lol!” wrote a third.

It’s not the first time Pixie and Roxy have been slammed for the 12-year-old’s social media content.

One post shows Pixie walking on a boardwalk, away from the camera, wearing a pink two-piece.

“Who actually stands behind an 11-year-old child and takes a picture of her **s?” one person wrote.

“Absolutely disgraceful… it won’t be long before the plastic mother starts getting this kid cosmetic surgery… “ said another.

In another post, Pixie shows off her haul from Triangl bikinis.

“Nice swimsuits, just not age appropriate,” wrote one person. “No amount of money is worth sexualising kids! Let them be kids, let them have a childhood!”

Pixie Curtis retires

The paid promotional content comes 10 months after Roxy confirmed that her daughter was retiring from business to concentrate on schooling.

“Pixie has decided to hang her online toy store shoes up to focus on her impending entry into high school,” Roxy told news.com.au.

“In short, over the past few months, we have been discussing the business plans going forward as a family and decided that while it has been an amazing journey starting some three years ago, it was time to refocus with high school just around the corner.”

Originally published as Roxy Jacenko’s 12-year-old slammed for ‘rubbish’ influencer content